Series Work
Part of what I love most about this work is the challenge — the privilege, really — of crafting multiple stories at a time. I've always approached storytelling with an focus on both the micro and the macro narratives: the niche, distinct moments and the larger arc that's an omnipresent force.
The exploration of that range is where storytelling comes to life, and uncovering the ecosystem of dynamic narratives is what emboldens my commitment to keep telling the story.
Building Bridges: The Bipartisan Blueprint
As part of a repeat content series with various surrogates who visited the OH-01 campaign trail, I pitched this segment where my principal essentially interviewed the guest/surrogate on something that was an accomplishment of theirs or perhaps had an overlap to my principal or the OH-01 congressional district.
Congressman Greg Landsman and former U.S. Secretary of Transportation Pete Buttigieg
It Takes Everyone
In my role with the New York Rangers, I was part of the Marketing team's efforts tasked in identifying a new tagline. We ultimately, transitioned from the campaign 'No Quit in New York' to 'It Takes Everyone.' As part of that process, I oversaw, produced, and directed all components for the 'It Takes Everyone' rollout across all digital platforms.
Peak Access
Part of my role with the New York Rangers, included overseeing all sponsored assets that were contracted across our digital platforms. I was also tasked with ideating and executing concepts that were mutually suitable with the client and the NYR organization. The 'How We Got Here' series was sponsored by Benjamin Moore; I oversaw the production and execution of the following:
Summer of Stanley
As part of my role with the Colorado Avalanche, I oversaw feature storytelling across digital and editorial platforms. Following the team's 2022 Stanley Cup victory, we were fortunate to be granted the resources and access to travel around the world as each player celebrated their designated 'Day with the Stanley Cup,' per NHL tradition, in whichever location they chose. I scripted, directed, produced and contributed to capturing and editing the following:
